Convention AV SErvices for Live PRoductions

Premier Creative Group is the preferred on-site AV production partner at Huntington Place, Detroit's principal convention and trade show facility. With more than 15 years producing events at that venue and 30+ years in the industry, our team operates inside Huntington Place with a depth of venue knowledge that shapes how we plan, load in, and execute production — from a single-day general session to a multi-day convention spanning general sessions, concurrent breakout rooms, and a full exhibitor show floor. See how convention production fits within our full-service event production capabilities.

Preferred partner status at a venue like Huntington Place is not a marketing designation — it reflects operational integration. Premier maintains on-site inventory at Huntington Place and works within the venue's systems, loading docks, rigging infrastructure, and technical specifications on a continuous basis.

For event organizers, this means Premier arrives at your show already familiar with every technical variable the venue introduces. Load-in sequences, house system integration points, rigging weight limits by bay, power availability by floor section, and venue-specific coordination requirements with other vendors — these are details Premier carries from experience rather than working through for the first time on your show.

Convention production at Huntington Place involves a level of logistical complexity that rewards working with a partner who has operated there across hundreds of events. Premier's on-site inventory also enables rapid response to changes and last-minute additions — a capability that matters significantly when a production is already in motion.

The general session is the centerpiece of most conventions — the highest-visibility moment of the event, often the largest room, and the production environment where technical execution most directly shapes the audience experience.

Premier produces general sessions at Huntington Place and Metro Detroit area venues with a full production stack: audio production designed for the specific acoustics of large ballroom and hall environments, video production covering projection, LED walls, and IMAG systems that serve audiences from the front row to the back of a 2,500-seat room, lighting design that serves both the live audience and broadcast or streaming outputs, and scenic design that creates a cohesive stage environment built for the content being presented.

Because all of these disciplines operate under one roof at Premier, the general session production is designed as a unified environment — not assembled from the outputs of separate vendors who may not have spoken before load-in.

Large conventions don't run in a single room. Breakout programming — concurrent sessions, workshops, panel discussions, and training environments running simultaneously across multiple rooms — requires the same level of production care as the main stage, coordinated across a much larger footprint.

Premier manages multi-room convention production at Huntington Place with dedicated technical staffing per room, coordinated show calling, and centralized production oversight that ensures breakout sessions start on time, technical issues are resolved quickly, and the overall convention runs on schedule across every space.

For convention organizers managing 10, 20, or 30 concurrent sessions, working with a single production partner across all rooms simplifies communication, reduces coordination overhead, and creates a single point of accountability when something needs to be resolved quickly. Explore how Premier approaches the full scope of trade show and convention production.

Convention show floors present a different set of production requirements than general session and breakout environments. Exhibitor booths, sponsored activations, presentation theaters, and demo stages operate simultaneously across a large floor, each with independent technical requirements and different audiences cycling through throughout the day.

Premier provides show floor AV production at Huntington Place and Metro Detroit convention venues — from individual exhibitor booth setups to full presentation theater builds and branded activation environments. Our show floor work is coordinated with the same team managing general session and breakout production, which means the production across the entire event stays connected rather than operating as separate engagements.

For organizations exhibiting at Huntington Place conventions, working with the preferred on-site production partner offers practical advantages: familiarity with the floor's power and rigging infrastructure, established working relationships with venue operations staff, and on-site inventory that enables same-day additions and adjustments.

Convention production at the scale of Huntington Place events benefits from having audio, video, lighting, scenic, and creative services operating as one integrated team. The alternative — sourcing separate vendors for each production discipline and managing the coordination between them — introduces friction at every junction where those vendors need to interact.

Premier's creative services team develops motion graphics, session content, and environmental branding that is built for the specific display environments in use at the event. Scenic design and fabrication is developed alongside the content it will display, so physical and digital elements are designed to work together from the start. Audio, video, and lighting are plotted and rehearsed as a unified system.

For convention organizers planning events at Huntington Place or other Southeast Michigan venues, this integrated approach reduces the number of relationships to manage, simplifies pre-production communication, and creates a single team accountable for the full production outcome. Contact Premier to discuss your next Metro Detroit convention.